石材行业整合新时期


  2013年是调整之年,随着市场的变化,部分企业感受到了市场的压力,尤其是大理石加工企业压力更大。从统计数据上来看,石材行业还是乐观的,产量和销售量都在增长,而且增幅不小。中国石材协会会长邹传胜表示,虽受到房地产结构调整影响,2014年石材行业的发展形势仍然不错,但上半年可能会比较艰难,石材企业将作出产业调整来应对市场变化。统计数据显示,房地产市场出现拐点,一些城市房价有所下降,地产调控政策效果显现。在此种情况下石材企业要积极应对。
  工程市场的变化孕育了石材行业整合的机遇。在前几年房地产市场的火爆时期,石材企业争相进入房地产市场,也因此盈利。但是在如今高端项目减少,需求相对减少的时候,石材企业所处境遇有所不同。于是石材企业开始积极地寻找出路。部分企业正在争取上市,获得资金支持,扩大公司规模。技术改造、产业升级、异地发展成为企业转型的主攻方向。同时部分企业开始挖掘家装业的潜力,填补了市场空白,在产品上做到规格化、标准化,推行体验式营销,使消费者可直接选材。
  无论如何,2014年是我们石材行业企业的拼搏之年,我们只有开个好头,才能一帆风顺,中国石材行业才能快速发展。
  2013 is the year of adjustment. With the revolution of the market, some enterprises feel the pressure from the market, especially the marble processing enterprises. From the statistical data, we can see the industry is still optimistic with growing production and sales. Chairman Zou Chuansheng from China Stone Association said that although affected by structural adjustment of real estate, the development situation of stone industry in 2014 is still optimistic. But in the first half year the development may be difficult that stone enterprises should make adjustment. According to statistics, regulation policy has shown effect that housing prices of some cities declined. In such situation, stone enterprises should respond actively.
  The changes of engineering market brought opportunities for stone industry integration. In booming period of real estate few years ago, stone enterprises competed to enter the market and share the profits. But now, high-end projects were cut down, which makes the market more difficult to develop. So the stone enterprises began to find a way out. Some enterprises are trying to list company and get financial support. Technical innovation, industrial upgrading and long-distance development become the main directions of the transformation. At the same time, some enterprises began to dig the potential of home decoration. They made normalization and standardization of products and started experiential marketing.

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